Every story has a beginning. Ours starts in London, 1971. Two passionate, hardworking, young Americans with an idea. An idea that would become a global phenomenon.

Forty years and more than 50 countries later, Hard Rock has stayed true to its humble beginnings. And fans are still stopping in Cafes, Hotels, and Casinos to See The Show.

“40 Days that Rock” is a unified message that will be communicated worldwide by Hard Rock. Each unit will activate their own program and customize them to meet their local market and business needs.

Hard Rock Cafe HCMC is proud to present a 40 days activation program consisting of various F&B, Rock Shop Offers, live music performances and lucky draw activities.

There's always something happening at the Hard Rock Cafe. 40 days that rock!

Excitement about the 40th anniversary is being created by a weekly flash back in music style and promotions: 2000's - 1990's - 1980's - 1970's

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